WhatsApp sequences recovered 22% of abandoned carts
D2C E-commerce Brand
22%
Cart Recovery Rate
84%
WhatsApp Open Rate
↑ 3.1×
Monthly Recovered Revenue
The Challenge
Cart abandonment rate was 71%. Email re-engagement sequences had low open rates. Customers who added products but didn't purchase were effectively lost.
What We Built
Deployed a WhatsApp Business API automation that triggered a 3-message sequence for every abandoned cart. Messages were personalized with the exact product left behind, offered a limited-time incentive on message 2, and included a direct checkout link.
The Outcome
22% of abandoned carts were recovered within 48 hours. Revenue per automation run exceeded the cost of the entire setup within the first month. The sequence now runs fully automatically without any team intervention.
Services used
- Email / SMS / WhatsApp Automation
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